We think this is another big innovation for our industry, right up there with luxury seating.”ĪMC has been testing its version of the service at four theaters in Kansas City. He added: “Early results are very strong, albeit with a few expected operational bumps, which we are solving. McDonald, AMC’s executive vice president for United States operations. “Hopefully, along the way we will sell more food,” said John D. The goal is to significantly reduce that pinch point - the time moviegoers spend waiting in line at the concession counter. The largest multiplex chains in North America, AMC Theaters and Regal Entertainment, are rolling out technology that allows customers to preorder and prepay for food and drinks from the comfort of their smartphones. LOS ANGELES - The next big multiplex trend involves eliminating what some theater owners call the “popcorn pinch point.”
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